Brand
Guidelines
The simple link between
your farm and your phone.
AgTag is a UK farm-management platform built on physical QR tags and an offline-first app. This guide is the single source of truth for how the brand looks, sounds and behaves — from logo lockups to photography to typographic hierarchy.
Sections
Brand Overview
The one-pager. Positioning, audience, tone of voice, do's and don'ts. Start here if you're new to AgTag — every other section is downstream of this one.
Open overview Section 02 — MarkLogo
Logo development, locked variants, clear-space rules, and the five approved colour treatments.
Open logo Section 03 — WordmarkWordmark
The locked AG·TAG wordmark in five tag variations. AG stays green; TAG takes the corner colour.
Open wordmark Section 04 — ColourPalette
Forest green, high-vis orange, sage and the supporting neutrals. Hex, contrast pairings and semantic use.
Open palette Section 05 — TypeTypography
Anton for display, Hanken Grotesk for text, JetBrains Mono for labels and metadata. Pairings and hierarchy.
Open typography Section 06 — ImageryImagery
Photography direction, illustration approach and the diagrammatic style used across the product and marketing.
Open imagery Section 07 — SystemComponents
The bridge from brand decisions to working product. Live buttons, form fields, cards, type scale, spacing, the curated Lucide icon set. Anything you build in marketing or in the app signs off against this page.
Open components Section 08 — AppliedIn the Wild
The brand in real contexts: tweets, email signatures, OG cards, sticker mockups, blog quotes, marketing email. The system as it survives Tuesday.
Open scenarios